New Reserve Carbon Wheels for road has been announced, expanding the carbon wheel line into the road market. Initially launching with MTB carbon wheels in 2017, at the time Reserve was the only company to offer carbon rims with a lifetime warranty. The carbon rim project was initially founded by Santa Cruz Bicycles engineers in […]
Felt Freedom Ambassador Program
Felt is an American bicycle manufacturer based out of Irvine, California. Founded in 1994, the family owned business was acquired earlier this year by Rossignol Group. The new merger is expected to help accelerate brand development and growth. Known globally for their world-class road, track and TT bikes, Felt also produces mountain bikes (a new […]