Specialized recently released a new shoe intended for use with platform pedals, the 2F0 Flat. They’ve also released a women’s version, in an indigo/ hyper green color way. I’m really at a loss of words when it comes to the color choices of this shoe. Apparently indigo and hyper green is in right now and someone forgot to tell me. Wait, you’re saying it isn’t? But I have so many outfits this shoe will look great with! Oh. Wait. I DON’T.
Who in their right mind thinks a woman wants to wear this?
In a time when social media is more prevalent than ever, and companies have never been more connected to their audience, the industry still doesn’t seem to get it. Having heard stories from others on the inside, I realize that this is often the results of a decision from a single individual, and admittedly, Specialized isn’t the only company guilty of this; but seriously: WTF.
Does anyone like this color? If you do, I would love to hear from you in the comment section below.
Speaking of companies that don’t quite get it: I’m riding a new frame that suits me perfectly, featuring accents in my favorite colors. And it’s the MENS VERSION. Because the women’s specific line features colors that are HORRID. And I’m not the only female that feels this way.
That is a rant I’m saving for another time though, and it’s a doozy.
